Bijan is a world-renowned fashion brand for its perfumes. It was founded by Bijan Pakzad, a famous American menswear designer born in Iran. It specializes in perfumes, men's clothing, jewelry and accessories. Bijan perfume is the most expensive perfume in the world. Its price is as high as several hundred dollars per ounce. It is known as "liquid diamond". Its fragrance is rich and mysterious, generally suitable for dinner parties.